As I tuned in to the daily sports talk radio show Head to
Head that airs throughout the state of Mississippi this week, I heard the
segment I had intended. Enter former head coach at Ole Miss, Billy Brewer and
former head coach at Mississippi State, Jackie Sherrill. While I am not able to
listen very often, I make it a point to do so on Wednesday afternoons for the
weekly segment.
This past Wednesday, Sherrill was asked if he ever recruited
negatively towards his arch rival in regards to the rebel flag. When he said
no, I immediately began hoping he were not outside or inside a metal structure
to possibly face electrocution from the lightening about to strike him.
It seemed genuine. Maybe he had his fingers crossed? Let's
hope he did.
At the conclusion of the segment, co-host Richard Cross, also an announcer for the Ole Miss
Radio Network, thanked both of the guests and without missing a beat, Sherrill
responded, "Thanks Matt!" Matt Wyatt, of course, is the other co-host
of the program and member of the Mississippi State broadcast team.
It was not scripted and wonderful radio.
If the first thing you hear after leaving Vaught-Hemingway
Stadium is, "I can't wait to hear what they say on Head to Head on
Monday," you have a winning product. That happened this past Saturday.
It is shows like this that have prompted recruiting sites
such as Rivals and Scout to introduce podcasts. The podcasts are available for
download on iTunes and on each of their sites. Now, they can be heard directly
from your smart phone.
As if the information is not enough in written form, fans
have their information read to them each day. All of this information is chock
full of recruiting, injuries, schedules and practice reports. If the moderators
deviate from the topics, the message
boarders blast you.
I'm not kidding.
Society_ie: SEC fans_wants its information immediately. MSU
and Ole Miss fans are no different. Just recently, Keith Jasper, founder and
president of VSporto Radio, the first 24-hour team-specific internet radio
network, launched an online radio station for both Ole Miss and Mississippi
State. Bulldog Sports Radio and
Rebel Sports Radio have taken off and feature shows with each of the schools
beat writers from competing newspapers.
Bo Bounds, a talk show host in Jackson, recently moved from
the AM dial to 105.9 FM in central Mississippi and the station boasts it has
50,000 watts of power. The ESPN affiliate draws listeners from all over the
south and is the only show in Jackson on terrestrial radio. Believe me when I
say it is the only show. There are others but do not waste your time.
In Oxford, Reb Sports Radio is a subsidiary of Gametime
Rebels Magazine and Rebels247.com, is also devoted to nothing but the Rebels.
And to think, just a few years ago, all locals in North Mississippi had was a
few stations in the Memphis market that you could only pick-up on a clear day.
It is about supply and demand and the people at Head to Head
Radio have its dynamic figured out. Pit Ole Miss vs Miss. State. They do it
often and do it well.
Whatever your listening vice is, you can make plans to
tune-in the next few weeks. It will be a fantastic ride, as the Egg Bowl is
less than two weeks away.
That is something both Jackie Sherrill and Billy Brewer can
agree on.
Brad Logan is a regular contributor to
Mississippi Sports Magazine. He is a native of Bruce, MS and currently resides
in Mississippi. You can reach him by following him on Twitter: @BradLoganCA
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